International Association of CyberPsychology, Training, and Rehabilitation
I agree with your comment that " we need a lifestyle change.....", " ...cultural change". Working throughout multiple sectors, including public health, it becomes very clear that to make any sustainable change in our communities health, wholesale changes in behaviour and culture are mandatory.
I do disagree somewhat in relation to eHealth not being about technology, I would prefer to say that 'technology shouldnt get in the way' but that the engine that drives eHealth is indeed a technology animal. What is required is a seachange of processes and programs and some of the innovations available today make this entirely possible and practical.
My genre is Serious Game and Games for Health specialising in multimedia digital gaming technologies combined with activity and exercise driven methodologies (ExerGaming). ExerGaming is becomes widespread, with adaptions appearing regularly in Rehabilitation clinics across the globe. ExerGaming is completely reliant upon technology with the interface between the human and the machine being key to the success or failure of the process. It's a tremendously exciting and fast evolving field that will have more and more relevance and application as technology changes to suit its dictums. I encourage you to see how such genres can be directly applied to healthcare delivery as they have enormous 'real world' NOW potential.